Clik here to view.
Illustrating the Relationship Between Data Sets and Paid Search Keywords
In recent weeks the export function of massive data sets has been my best friend and worst enemy. Seemingly endless mounds of exact match keyword bliss has been pouring into my ODBC and then through...
View ArticleClik here to view.
ClickEquations – Complex Paid Search Campaign Management, Simplified
Last week Alex Cohen, Marketing Manager at ClickEquations sat down with us to give us his first hand insight on the benefits of their paid search product and why marketers should give it a test drive...
View ArticleClik here to view.
Keyword Zoom from ClickEquations
This is a guest post from Alex Cohen, Senior Marketing Manager at ClickEquations. People tend to think of paid search through the lens of keywords: You pick keywords, bid on keywords and figure out...
View ArticleClik here to view.
Targeting Marketing
Targeting and Marketing [Infographic] Let’s consider two simple words – “Targeting” and “Marketing” . Two words that are combined in conversation a million times a day and yet I wonder how often the...
View ArticleClik here to view.
Tracking Ad Testing in Google AdWords
Ad testing is an integral part of improving PPC campaigns, but tracking ad tests can be challenging. At Obility we have tried a number of different methods including manual tracking in Excel, creating...
View ArticleTargeting Competitors in Search
Competitors place a great deal of effort and a large percentage of their marketing budget into building their brand. Smart marketers will use it to their advantage. Competitor campaigns are regularly...
View ArticleIllustrating the Relationship Between Data Sets and Paid Search Keywords
In recent weeks the export function of massive data sets has been my best friend and worst enemy. Seemingly endless mounds of exact match keyword bliss has been pouring into my ODBC and then through to...
View ArticleClickEquations – Complex Paid Search Campaign Management, Simplified
Last week Alex Cohen, Marketing Manager at ClickEquations sat down with us to give us his first hand insight on the benefits of their paid search product and why marketers should give it a test drive...
View ArticleKeyword Zoom from ClickEquations
This is a guest post from Alex Cohen, Senior Marketing Manager at ClickEquations. People tend to think of paid search through the lens of keywords: You pick keywords, bid on keywords and figure out...
View ArticleTargeting Marketing
Targeting and Marketing [Infographic] Let’s consider two simple words – “Targeting” and “Marketing” . Two words that are combined in conversation a million times a day and yet I wonder how often the...
View ArticleTracking Ad Testing in Google AdWords
Ad testing is an integral part of improving PPC campaigns, but tracking ad tests can be challenging. At Obility we have tried a number of different methods including manual tracking in Excel, creating...
View ArticleTargeting Competitors in Search
Competitors place a great deal of effort and a large percentage of their marketing budget into building their brand. Smart marketers will use it to their advantage. Competitor campaigns are regularly...
View Article
